Beller, Ken The consistent consumer predicting future behavior through lasting values / [electronic resource] : Consistent consumer KenBeller, Steve Weiss, and Louis Patler - Chicago, IL : Dearborn Trade Pub., c2005 - xiv, 255 p. : ill. ; 24 cm ISBN: 1419502735 Subjects--Topical Terms: Consumer behavior Dewey Class. No.: 658.8 / B442T