Joachimsthaler, Erich <br/><br/>
Hidden in plain sight :œbhow to find and execute your company's next big growth strategy / 
Erich Joachimsthaler 
 - Boston, Mass. :  Harvard Business School Press,  c2007 
 - xiii, 253 p. :œbill. ;  25 cm 
<br/><br/><label>ISBN: </label>9781422101650 1422101657 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Consumers' preferences<br/>Consumers' preferences
<br/><br/><label>Dewey Class. No.: </label>658.4  / J62H