TY  - BOOK
AU  - Joachimsthaler,Erich
TI  - Hidden in plain sight :œbhow to find and execute your company's next big growth strategy
SN  - 9781422101650
U1  - 658.4 
PY  - 2007///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - New products
KW  - Consumers' preferences
ER  -