Lowenstein, Michael W <br/><br/>
One customer, divisible :  linking customer insight to   loyalty and advocacy behavior / 
Michael W. Lowenstein 
 - Australia :  Thomson,  c2005 
 - xxiii, 214 p. :  ill. ;  23 cm. 
<br/><br/>A few historical perspectives, basic ground rules, and   looks into the future never hurt anybody... -- Is viral   marketing an epidemic? If so, what's the cure? -- Simpler is often better: acquiring, managing, and applying divisible customer data -- Targeting messages and manging experiences, part 1: what doesn't -- Targeting messages and managing experiences, part 2: be mindful of the customer life cycle -- Targeting messages and managing experiences, part 3: how committed and engaged are each of your customer? Better find out - fast! -- Best of the best customer relationship and data tools -- The pivotal emerging data importance of customer clubs, loyalty programs, and service fit into the mix? -- Virtual and real return on   individual customer investment 
<br/><br/><label>ISBN: </label>0324301294 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Customer loyalty<br/>Customer Relations
<br/><br/><label>Dewey Class. No.: </label>658.812  / L917O