01562nam a2200253 a 4500 vtls000074438 MTX 140913s2005 at a 001 0deng d 0324301294 201507201659 VLOAD 1 STAFF MATRIX 201409131131 maprang PBRU 658.812 L917O Lowenstein, Michael W 108140 One customer, divisible : linking customer insight to loyalty and advocacy behavior / Michael W. Lowenstein Australia : Thomson, c2005 xxiii, 214 p. : ill. ; 23 cm. A few historical perspectives, basic ground rules, and looks into the future never hurt anybody... -- Is viral marketing an epidemic? If so, what's the cure? -- Simpler is often better: acquiring, managing, and applying divisible customer data -- Targeting messages and manging experiences, part 1: what doesn't -- Targeting messages and managing experiences, part 2: be mindful of the customer life cycle -- Targeting messages and managing experiences, part 3: how committed and engaged are each of your customer? Better find out - fast! -- Best of the best customer relationship and data tools -- The pivotal emerging data importance of customer clubs, loyalty programs, and service fit into the mix? -- Virtual and real return on individual customer investment Customer services 78311 Customer loyalty 108141 Customer Relations 44850 201409 1 71037 71037 0 0 0 0 ENGfl4 PBRU PBRU 1005 2014-09-13 0.00 E25684 0 658.812 L917O 1000180654 2018-06-21 00:00:00 1 2018-06-21 1