TY  - BOOK
AU  - Lowenstein,Michael W
TI  - One customer, divisible: linking customer insight to   loyalty and advocacy behavior 
SN  - 0324301294
U1  - 658.812 
PY  - 2005///
CY  - Australia
PB  - Thomson
KW  - Customer services
KW  - Customer loyalty
KW  - Customer Relations
N1  - A few historical perspectives, basic ground rules, and   looks into the future never hurt anybody... -- Is viral   marketing an epidemic? If so, what's the cure? -- Simpler is often better: acquiring, managing, and applying divisible customer data -- Targeting messages and manging experiences, part 1: what doesn't -- Targeting messages and managing experiences, part 2: be mindful of the customer life cycle -- Targeting messages and managing experiences, part 3: how committed and engaged are each of your customer? Better find out - fast! -- Best of the best customer relationship and data tools -- The pivotal emerging data importance of customer clubs, loyalty programs, and service fit into the mix? -- Virtual and real return on   individual customer investment
ER  -