Barrera, Rick <br/><br/>
Overpromise and overdeliver :  the secrets of unshakeable customer loyalty / 
Rick Barrera 
 - New York :  Portfolio,  c2005 
 - x, 226 p. ;  24 cm. +  1 CD-ROM 
<br/><br/><label>ISBN: </label>1591840619 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Brand loyalty
<br/><br/><label>Dewey Class. No.: </label>658.834  / B272O