TY  - BOOK
AU  - Barrera,Rick
TI  - Overpromise and overdeliver: the secrets of unshakeable customer loyalty 
SN  - 1591840619
U1  - 658.834 
PY  - 2005///
CY  - New York
PB  - Portfolio
KW  - Product management
KW  - Brand loyalty
ER  -