TY - BOOK AU - Drake,Susan M. AU - Gulman,Michelle J. AU - Roberts,Sara M. TI - Light their fire: using internal marketing to ignite employee performance and wow your customers SN - 1419502522 U1 - 658.45 PY - 2005/// CY - Chicago PB - Dearborn Trade Publishing KW - Employee motivation KW - Communication in personnel management KW - Organizational effectiveness ER -