Godin, Seth <br/><br/>
Unleashing the ideavirus ;  stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you / 
by Seth Godin ; with a foreword by Malcolm Gladwell 
 - New York :  Hyperion,  c2001 
 - 234 p. :  ill.  19 cm. 
<br/><br/><label>ISBN: </label>0786887176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising<br/>Relationship marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.133  / G585U