TY  - BOOK
AU  - Godin,Seth
TI  - Unleashing the ideavirus: stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you 
SN  - 0786887176
U1  - 659.133 
PY  - 2001///
CY  - New York
PB  - Hyperion
KW  - Word-of-mouth advertising
KW  - Relationship marketing
KW  - Marketing
ER  -