Azevedo, Abaetê de <br/><br/>
Customer obsession :  how to acquire, retain, and grow customers in the new age of relationship marketing / 
Abaetê de Azevedo and Ricardo Pomeranz 
 - New York :  McGraw-Hill,  c2008 
 - xi, 226 p. :  ill. ;  24 cm. 
<br/><br/>Industry, retail, or the consumer : who controls the   market? -- How much is each customer worth? --   Relationship strategies to win over and keep customers -- The new integrated communication scenario based on   relationship-marketing strategies -- Creating results --   Relationship marketing in action -- Database intelligence   -- Financial analysis : the unquestionable proof of the   results -- Successful cases -- The future of marketing   communication 
<br/><br/><label>ISBN: </label>9780071497046 0071497048 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Marketing<br/>Customer Relations
<br/><br/><label>Dewey Class. No.: </label>658.812  / A994C