01346nam a2200277 a 4500 vtls000074833 MTX 141030s2008 nyua 001 0deng d 9780071497046 0071497048 201507201659 VLOAD 1 STAFF MATRIX 201410301135 maprang PBRU 658.812 A994C Azevedo, Abaetê de 108845 Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / Abaetê de Azevedo and Ricardo Pomeranz New York : McGraw-Hill, c2008 xi, 226 p. : ill. ; 24 cm. Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication Consumers 38911 Marketing 19322 Customer Relations 44850 Pomeranz, Ricardo 108846 201410 1 71432 71432 0 0 0 0 ENGfl4 PBRU PBRU 1005 2014-10-30 0.00 E25846 0 658.812 A994C 1000181360 2018-06-21 00:00:00 1 2018-06-21 1