TY  - BOOK
AU  - Azevedo,Abaetê de
AU  - Pomeranz,Ricardo
TI  - Customer obsession: how to acquire, retain, and grow customers in the new age of relationship marketing 
SN  - 9780071497046
U1  - 658.812 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Consumers
KW  - Marketing
KW  - Customer Relations
N1  - Industry, retail, or the consumer : who controls the   market? -- How much is each customer worth? --   Relationship strategies to win over and keep customers -- The new integrated communication scenario based on   relationship-marketing strategies -- Creating results --   Relationship marketing in action -- Database intelligence   -- Financial analysis : the unquestionable proof of the   results -- Successful cases -- The future of marketing   communication
ER  -