Peppers, Don <br/><br/>
Return on customer :  creating maximum value from your scarcest resource / 
Don Peppers and Martha Rogers 
 - 1st ed. 
 - New York :  Doubleday/Currency,  2005 
 - viii, 296 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0385510306 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer equity--Management<br/>Customer relations--Management<br/>Customer loyalty
<br/><br/><label>Dewey Class. No.: </label>658.812  / P424R