TY  - BOOK
AU  - Peppers,Don
AU  - Rogers,Martha
TI  - Return on customer: creating maximum value from your scarcest resource 
SN  - 0385510306
U1  - 658.812 
PY  - 2005///
CY  - New York
PB  - Doubleday/Currency
KW  - Customer equity
KW  - Management
KW  - Customer relations
KW  - Customer loyalty
ER  -