Levine, Michael

Broken windows, broken business : how the smallest remedies reap the biggest rewards / Michael Levine - 1st ed. - New York, : Warner Books, 2005 - xix, 170 p. ; 22 cm.

Broken windows in business -- Can McDonald’s be saved? -- Obsession and compulsion -- How the mighty have fallen -- Expectation vs. reality -- Branding and broken windows -- The employee as broken window -- Why Krispy Kreme is better than Dunkin’ Donuts and vice versa -- Fly the what skies? -- Doing it right -- Do you google? -- Broken wires : broken windows on the net -- The public, watchdog -- The ultimate broken window -- What a difference a pianist makes -- Broken windows, no building -- What’s in it for...you? -- The broken windows for business plage

0446576786


Corporate image
Industrial management--Psychological aspects
Social Perception

659.2 / L665B