TY  - BOOK
AU  - Levine,Michael
TI  - Broken windows, broken business: how the smallest remedies reap the biggest rewards 
SN  - 0446576786
U1  - 659.2 
PY  - 2005///
CY  - New York,
PB  - Warner Books
KW  - Corporate image
KW  - Industrial management
KW  - Psychological aspects
KW  - Social Perception
N1  - Broken windows in business -- Can McDonald’s be saved? -- Obsession and compulsion -- How the mighty have fallen -- Expectation vs. reality -- Branding and broken windows -- The employee as broken window -- Why Krispy Kreme is better than Dunkin’ Donuts and vice versa -- Fly the what skies? -- Doing it right -- Do you google? -- Broken wires : broken windows on the net -- The public, watchdog -- The ultimate broken window -- What a difference a pianist makes -- Broken windows, no building -- What’s in it for...you? -- The broken windows for business plage
ER  -