Bailey, Maria T. <br/><br/>
Trillion-dollar moms :  marketing to a new generation of mothers / 
Maria T. Bailey, Bonnie W. Ulman 
 - Chicago :  Dearborn Trade Pub.,  c2005 
 - xviii, 237 p. ;  24 cm. 
<br/><br/>Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future 
<br/><br/><label>ISBN: </label>1419504576 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Women consumers--United States<br/>Mothers--United States<br/>Marketing--United States<br/>New Age consumers--United States
<br/><br/><label>Dewey Class. No.: </label>658.83  / B154T