Mathews, Brian <br/><br/>
Marketing today's academic library  a bold new approach to communicating with students /  [electronic resource] : 
Brian Mathews. 
 - Chicago :  American Library Association,  2009. 
 - xv, 171 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>9780838909843 (alk. paper) 0838909841 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Academic libraries--Marketing.<br/>Academic libraries--Public relations.<br/>Libraries and students.<br/>Advertising--Libraries.<br/>Libraries.<br/>Public relations.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>Z716.3  / .M344 2009 
<br/><br/><label>Dewey Class. No.: </label>021.7