01126nam a2200313 a 4500 vtls000078359 MTX 160715s2009 ilua b 001 0 eng 9780838909843 (alk. paper) 0838909841 (alk. paper) 201607151106 staff 201605041214 admin Z716.3 .M344 2009 021.7 22 Ebook Mathews, Brian (Brian Scott) 113774 Marketing today's academic library [electronic resource] : a bold new approach to communicating with students / Brian Mathews. Chicago : American Library Association, 2009. xv, 171 p. : ill. ; 23 cm. Academic libraries Marketing. 99634 Academic libraries Public relations. 99635 Libraries and students. 113775 Advertising Libraries. 90139 Libraries. 32738 Public relations. 30775 Marketing. 19322 http://portal.igpublish.com/iglibrary/search/ALAB0000078.html 10 74923 74923