TY  - BOOK
AU  - Mathews,Brian
TI  - Marketing today's academic library: a bold new approach to communicating with students 
SN  - 9780838909843 (alk. paper)
AV  - Z716.3 .M344 2009
U1  - 021.7 22
PY  - 2009///
CY  - Chicago
PB  - American Library Association
KW  - Academic libraries
KW  - Marketing
KW  - Public relations
KW  - Libraries and students
KW  - Advertising
KW  - Libraries
UR  - http://portal.igpublish.com/iglibrary/search/ALAB0000078.html
ER  -