03379nam a2200421 a 4500 vtls000078452 MTX 160715718 001 0 eng d 0814432255 : SD29.95 9780814432259 : SD29.95 9780814432266 : SD29.95 201607151205 staff 201606141511 staff 201605041215 admin eng LC5225.M37 374 Ebook Cobb, Jeff.. 113965 Leading the learning revolution : the expert's guide to capitalizing on the exploding lifelong education market/ [electronic resource] / Jeff Cobb. American Management Association, 2013. 241 p. Chapter, Lesson, Part CHAPTER 1: THE NEW LEARNING LANDSCAPE. Chapter, Lesson, Part CHAPTER 2: FINDING AND UNDERSTANDING YOUR LIFELONG MARKET. Chapter, Lesson, Part CHAPTER 3: BUSINESS MODELS FOR THE NEW LEARNING LANDSCAPE. Chapter, Lesson, Part CHAPTER 4: STANDING OUT AND DELIVERING VALUE. Chapter, Lesson, Part CHAPTER 5: LEARNING BY DESIGN. Chapter, Lesson, Part CHAPTER 6: TOOLS AND COMPETENCIES. Chapter, Lesson, Part CHAPTER 7: CULTIVATING THE CONTENT-CONTEXT HABIT. Chapter, Lesson, Part CHAPTER 8: PROMOTING AND CONVERTING. Chapter, Lesson, Part CHAPTER 9: THE BEST LAID PLANS: EXECUTING, MEASURING, INNOVATING. Chapter, Lesson, Part CHAPTER 10: TAKING IT TO THE NEXT LEVEL: LEADING LEARNING. Preface, Introduction, TOC,CONTENTS--Cover, Title,Leading the learning revolution : the expert's guide to capitalizing on the exploding lifelong education market--References, Appendix, Index,APPENDIX: CREATING AN ACTION PLAN--Preface, Introduction, TOC,ACKNOWLEDGMENTS--References, Appendix, Index,INDEX--Preface, Introduction, TOC,INTRODUCTION-- Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can't keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection. "Leading the Learning Revolution" is the first book to explain how to tap into this lucrative market, which rewards the most forward-thinking training firms, professional associations, continuing education programs, entrepreneurial speakers and consultants, and others. Filled with insights from the author's vast experience, field-tested strategies, interviews, and anecdotes, the book explains how to: use technology to create high-impact learning opportunities; develop content that is faster and better than the competition's; convert prospects to customers by building connection; and, focus on the bottom-line results of lifelong learning. Successful people and organizations never stop learning, and the people and organizations that lead that learning will never stop growing! Continuing Education 40775 Marketing. 19322 http://portal.igpublish.com/iglibrary/search/AMAB0000782.html 10 75016 75016