03351nam a2200409 a 4500001001400000003000400014008004100018020002600059020002900085020002900114039006600143041000800209050001500217082000800232099001000240100002500250245015500275260004400430300001100474505006600485505008600551505008600637505007300723505005800796505006200854505007700916505006400993505009301057505008601150505035101236520121001587650003202797650002202829856006602851942000702917999001702924vtls000078452MTX160715718                  001 0   eng d  a0814432255 :USD29.95  a9780814432259 :USD29.95  a9780814432266 :USD29.95 9a201607151205bstaffc201606141511dstaffy201605041215zadmin0 aeng  aLC5225.M37  a374  aEbook1 aCobb, Jeff..9113965  aLeading the learning revolution :bthe expert's guide to capitalizing on the exploding lifelong education market/h[electronic resource] /cJeff Cobb.  bAmerican Management Association,c2013.  a241 p.0 gChapter, Lesson, ParttCHAPTER 1: THE NEW LEARNING LANDSCAPE.0 gChapter, Lesson, ParttCHAPTER 2: FINDING AND UNDERSTANDING YOUR LIFELONG MARKET.0 gChapter, Lesson, ParttCHAPTER 3: BUSINESS MODELS FOR THE NEW LEARNING LANDSCAPE.0 gChapter, Lesson, ParttCHAPTER 4: STANDING OUT AND DELIVERING VALUE.0 gChapter, Lesson, ParttCHAPTER 5: LEARNING BY DESIGN.0 gChapter, Lesson, ParttCHAPTER 6: TOOLS AND COMPETENCIES.0 gChapter, Lesson, ParttCHAPTER 7: CULTIVATING THE CONTENT-CONTEXT HABIT.0 gChapter, Lesson, ParttCHAPTER 8: PROMOTING AND CONVERTING.0 gChapter, Lesson, ParttCHAPTER 9: THE BEST LAID PLANS: EXECUTING, MEASURING, INNOVATING.0 gChapter, Lesson, ParttCHAPTER 10: TAKING IT TO THE NEXT LEVEL: LEADING LEARNING.0 aPreface, Introduction, TOC,CONTENTS--Cover, Title,Leading the learning revolution : the expert's guide to capitalizing on the exploding lifelong education market--References, Appendix, Index,APPENDIX: CREATING AN ACTION PLAN--Preface, Introduction, TOC,ACKNOWLEDGMENTS--References, Appendix, Index,INDEX--Preface, Introduction, TOC,INTRODUCTION--  aLifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can't keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection. "Leading the Learning Revolution" is the first book to explain how to tap into this lucrative market, which rewards the most forward-thinking training firms, professional associations, continuing education programs, entrepreneurial speakers and consultants, and others. Filled with insights from the author's vast experience, field-tested strategies, interviews, and anecdotes, the book explains how to: use technology to create high-impact learning opportunities; develop content that is faster and better than the competition's; convert prospects to customers by building connection; and, focus on the bottom-line results of lifelong learning. Successful people and organizations never stop learning, and the people and organizations that lead that learning will never stop growing! 0aContinuing Education940775 0aMarketing.91932240uhttp://portal.igpublish.com/iglibrary/search/AMAB0000782.html  c10  c75016d75016