TY  - BOOK
AU  - Pauwels,Koen.
TI  - It's not the size of the data-it's how you use it: smarter marketing with analytics and dashboards
SN  - 0814433952
PY  - 2014///
PB  - American Management Association
N1  - Chapter, Lesson, Part; Part One: What Marketing Analytics Dashboards can do for You; Chapter, Lesson, Part; Chapter 1: Marketing Analytics Dashboards: What, why, who, and How; Chapter, Lesson, Part; Chapter 2: Compare the Marketing Analytics Dashboard to your Current Scoring System; Chapter, Lesson, Part; Part Two: Plan your Marketing Analytics Dashboard; Chapter, Lesson, Part; Chapter 3: Start with the Vision; Chapter, Lesson, Part; Chapter 4: Assemble your Team; Chapter, Lesson, Part; Chapter 5: Gain IT Support on Big and Not-So-Big Data; Chapter, Lesson, Part; Chapter 6: Build your Database; Chapter, Lesson, Part; Part Three: Design your Marketing Analytics Dashboard; Chapter, Lesson, Part; Chapter 7: Generate Potential Key Performance indicators; Chapter, Lesson, Part; Chapter 8: Eliminate to Select Key Leading Performance Indicators; Chapter, Lesson, Part; Chapter 9: Include Emerging Channels: KLPIs for Online and Social Media; Chapter, Lesson, Part; Chapter 10: Emerging Markets Frontier: Metrics Across Countries; Chapter, Lesson, Part; Chapter 11: Design the Layout and Dashboard Prototype; Chapter, Lesson, Part; Part Four: Live your Marketing Analytics Dashboard; Chapter, Lesson, Part; Chapter 12: Launch and Renewal of the Marketing Analytics Dashboard; Chapter, Lesson, Part; Chapter 13: Change your Decision Making: From Interpretation to Action; Chapter, Lesson, Part; Chapter 14: Nurture the Culture and Practice of Accountability; Cover, Title,It's not the size of the data-it's how you use it: smarter marketing with analytics and dashboards--Preface, Introduction, TOC,Table of Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Introduction: Decisions that Data and Analytics can Inform--References, Appendix, Index,Conclusion: Call to Action--References, Appendix, Index,Notes--References, Appendix, Index,Index--References, Appendix, Index,About the Author--References, Appendix, Index,Free Sample Chapter from Wiki Management
UR  - http://portal.igpublish.com/iglibrary/search/AMAB0000862.html
ER  -