04785nam a2200757 a 4500001001400000003000400014006001900018007001500037008004100052020003500093020002500128024003100153035002100184035002500205039004500230040003000275050002600305082001700331099001000348245010600358250001200464260009700476300005400573490004500627500003500672504006400707505119000771506006001961520113402021530002903155538003603184538004703220588005403267650003003321650002903351650003203380650002603412653001803438653001403456653001203470653001403482653001703496653001203513653001603525653001203541653001803553653001803571653002003589653001803609653001103627653001603638653002203654653002203676653002703698653002403725653001103749653001103760653001703771700002803788776003403816830003403850830005303884856006603937942000704003999001704010vtls000078758MTXm    eo  d        cr cn |||m|||a160715s2012    nyu    foab   001 0 eng d  a9781606493656 (electronic bk.)  z9781606493649 (pbk.)7 a10.4128/97816064936562doi  a(OCoLC)814468834  a(CaBNVSL)swl00401519 9a201607151121bstaffy201605041219zadmin  aCaBNVSLcCaBNVSLdCaBNVSL 4aHF5415.32b.C653 201204a658.8342223  aEbook00aConsumer cosmopolitanism in the age of globalizationh[electronic resource] /ceditor, Melvin Prince.  a1st ed.  a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :bBusiness Expert Press,c2012.  a1 electronic text (xxvi, 265 p.) :bdigital file.1 aConsumer behavior collection,x2163-937X  aPart of: 2012 digital library.  aIncludes bibliographical references (p. 233-260) and index.0 aAbout the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index.  aAccess restricted to authorized users and institutions.3 aCosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolitan consumers--their origins, values, media usage, and buyer behavior--presented in this book will be used to great practical advantage by marketing educators as well as by practicing marketers. This unique book fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until the publication of this volume, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. Moreover, through original essays by an all-star cast of contributors, the reader is introduced to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.  aAlso available in print.  aMode of access: World Wide Web.  aSystem requirements: Adobe Acrobat reader.  aTitle from PDF t.p. (viewed on October 23, 2012). 0aConsumer behavior.922893 0aCosmopolitanism.9114466 0aMarket segmentation.999874 0aGlobalization.973642  aacculturation  aanimosity  abeliefs  aconsumers  acosmopolitan  aCulture  aconsumption  acustoms  aethnocentrism  aglobalization  asocial identity  ainternational  alocals  amaterialism  anational identity  apurchase behavior  arelationship marketing  amarket segmentation  atastes  avalues  axenocentrism1 aPrince, Melvin.911446708iPrint version:z9781606493649 0a2012 digital library.9114453 0aConsumer behavior collection.x2163-937X911446840uhttp://portal.igpublish.com/iglibrary/search/BEPB0000152.html  c10  c75322d75322