Randazzo, Gary. <br/><br/>
A manager's guide to building a successful business  [electronic resource] / 
Gary Randazzo. 
 - 1st ed. 
 - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :  Business Expert Press,  2013. 
 - 1 electronic text (118 p.) :  digital file. 
 - Entrepreneurship and small business management collection,  1946-5661 .
 - 2013 digital library. Entrepreneurship and small business management collection. .
<br/><br/> Part of: 2013 digital library. 
<br/><br/>Includes bibliographical references (p. 113-114) and index. 
<br/><br/>Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index. 
<br/><br/> Access restricted to authorized users and institutions. 
<br/><br/> This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well. 
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<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements: Adobe Acrobat reader. 
<br/><br/><label>ISBN: </label>9781606496510 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Management.<br/>Marketing.
<br/><br/><label>Subjects--Index Terms: </label>Planning job performance standards of performance disruptive innovation market disruptions cash flow PERT pricing marketing promotions organizing financial controls motivating employees 
<br/><br/><label>LC Class. No.: </label>HD30.28  / .R255 2013 
<br/><br/><label>Dewey Class. No.: </label>658.4012