02909nam a2200637 a 4500 vtls000078768 MTX m eo d cr cn |||m|||a 160715s2013 nyu foab 001 0 eng d 9781606496510 (electronic bk.) 9781606496503 (pbk.) (OCoLC)834603561 (CaBNVSL)swl00402240 201607151121 staff 201605041219 admin CaBNVSL CaBNVSL CaBNVSL HD30.28 .R255 2013 658.4012 23 Ebook Randazzo, Gary. 114491 A manager's guide to building a successful business [electronic resource] / Gary Randazzo. 1st ed. [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013. 1 electronic text (118 p.) : digital file. Entrepreneurship and small business management collection, 1946-5661 Part of: 2013 digital library. Includes bibliographical references (p. 113-114) and index. Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index. Access restricted to authorized users and institutions. This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well. Also available in print. Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. Title from PDF t.p. (viewed on April 1, 2013). Strategic planning. 22220 Management. 19525 Marketing. 19322 Planning job performance standards of performance disruptive innovation market disruptions cash flow PERT pricing marketing promotions organizing financial controls motivating employees Print version: 9781606496503 2013 digital library. 114477 Entrepreneurship and small business management collection. 1946-5661 114492 http://portal.igpublish.com/iglibrary/search/BEPB0000174.html 10 75332 75332