TY  - BOOK
AU  - Randazzo,Gary
TI  - A manager's guide to building a successful business
T2  - Entrepreneurship and small business management collection,
SN  - 9781606496510 (electronic bk.)
AV  - HD30.28 .R255 2013
U1  - 658.4012 23
PY  - 2013///
CY  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Strategic planning
KW  - Management
KW  - Marketing
KW  - Planning
KW  - job performance
KW  - standards of performance
KW  - disruptive innovation
KW  - market disruptions
KW  - cash flow
KW  - PERT
KW  - pricing
KW  - marketing promotions
KW  - organizing
KW  - financial controls
KW  - motivating employees
N1  - Part of: 2013 digital library; Includes bibliographical references (p. 113-114) and index; Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index; Access restricted to authorized users and institutions; Also available in print
N2  - This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well
UR  - http://portal.igpublish.com/iglibrary/search/BEPB0000174.html
ER  -