04380cam a2200757 i 4500001001400000003000400014006001900018007001500037008004100052020002600093020002900119035002100148035002500169039004500194040004000239050002500279082001600304099001000320100005300330245016800383250001900551264009900570300005700669336002100726337002300747338003200770490004600802500003500848504006700883505031400950506006001264520143201324530002902756538003602785538004702821588006002868650003102928650003602959653001402995653002103009653002403030653002403054653002103078653002803099653002403127653001803151653003503169653001803204653001303222653002703235653001803262653001003280653001003290653002003300653002403320653001603344653001703360653001503377653001803392776003403410830003403444830005403478856006603532942000703598999001703605vtls000078772MTXm    eo  d        cr cn |||m|||a160715s2014    nyua   foab   001 0 eng d  a9781606498972qe-book  z9781606498965qpaperback  a(OCoLC)869630637  a(CaBNVSL)swl00403089 9a201607151122bstaffy201605041219zadmin  aCaBNVSLbengerdacCaBNVSLdCaBNVSL 4aHF5415.5b.L684 201404a658.812223  aEbook1 aLowenstein, Michael W.,d1942-,eauthor.911450110aCustomers inside, customers outside :bdesigning and succeeding with enterprise customer-centricity concepts, practices, and applications /cMichael W. Lowenstein.  aFirst edition. 1aNew York, New York (222 East 46th Street, New York, NY 10017) :bBusiness Expert Press,c2014.  a1 online resource (xxi, 129 pages) :billustrations.  atext2rdacontent  acomputer2rdamedia  aonline resource2rdacarrier1 aMarketing strategy collection,x2150-9662  aPart of: 2013 digital library.  aIncludes bibliographical references (pages 125-126) and index.0 a1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index.  aAccess restricted to authorized users and institutions.3 aOver the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel application by consumers), along with more effective and pervasive customer data gathering, analysis, and application, a stronger enterprise-wide focus on customers, and recognition by senior executives that a dedicated high-level function, supported by a team and sufficient resources, is needed to lead and manage the customer experience. One of my business heroes is direct marketing pioneer, adman Les Wunderman. In the late 1960s, speaking about the future of interactive media, customer relationships, and customer experiences, he predicted many of the realities and challenges we are seeing today. The past decade has brought profound changes to consumer decision making and approaches to customer experience and marketing. Significant advances in communication technology are, at the same time, impacting all marketers and enterprises and in a big way. Marketers have to adjust their budgeting, relationship building, omnichannel influence and personalization methods, "Big Data" generation, analytics, and microsegmentation--all while attempting to hit the moving target that is their continuously transitioning customer base.  aAlso available in print.  aMode of access: World Wide Web.  aSystem requirements: Adobe Acrobat reader.  aTitle from PDF title page (viewed on January 25, 2014). 0aCustomer Relations.944850 0aRelationship marketing.9108381  aMarketing  acustomer loyalty  acustomer centricity  acustomer experience  aemployee loyalty  aemployee ambassadorship  aperformance metrics  acommunication  acorporate image and reputation  acustomer data  abig data  achief customer officer  aword-of-mouth  atrust  abrand  aloyalty program  acustomer complaints  aadvertising  asocial media  aLeadership  arelationships08iPrint version:z9781606498965 0a2013 digital library.9114477 0aMarketing strategy collection.x2150-9662911450240uhttp://portal.igpublish.com/iglibrary/search/BEPB0000223.html  c10  c75336d75336