03524cam a2200817 i 4500 vtls000078774 MTX m eo d cr cn |||m|||a 160715s2013 nyua foab 001 0 eng d 9781606495810 e-book 9781606495803 paperback (OCoLC)854917592 (CaBNVSL)swl00403097 201607151122 staff 201605041219 admin CaBNVSL eng rda CaBNVSL CaBNVSL HD49 .C263 2013 658.4056 23 Ebook Capozzi, Louis., author. 114509 Crisis management in the age of social media / Louis Capozzi and Susan R. Rucci. First edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013. 1 online resource (xi, 142 pages) : illustrations. text rdacontent computer rdamedia online resource rdacarrier Public relations collection, 2157-3476 Part of: 2013 digital library. Includes bibliographical references (pages 133-139) and index. 1. The age of the instant crisis -- 2. Susan G. Komen's "Race for the headlines" -- 3 #DearNetflix: I am cancelling my subscription! Signed social media -- 4. To tweet or not to tweet? -- 5. Bank of America stands down -- 6. The friendly skies turn ugly -- 7. Racing from the storm -- 8. A less than "Progressive" approach -- 9. "Refrigerator gate" in China -- 10. Herding cats, the challenge of controlling employees -- 11. Crisis planning in the conversation age -- Notes -- References -- Index. Access restricted to authorized users and institutions. Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a oneway diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the challenges of managing crises in the age of social media. Also available in print. Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. Title from PDF title page (viewed on January 25, 2014). Crisis management. 53058 Social media. 98431 crisis management crisis communication crisis response crisis prevention social media crisis social media social media strategy Twitter stakeholders Facebook Tweet Linkedin Instagram Tumblr YouTube Public relations Corporate communication reputation management risk natural disasters accidents customer complaints rumors rumor management apologies Rucci, Susan R., author. 114510 Print version: 9781606495803 2013 digital library. 114477 Public relations collection. 2157-3476 114511 http://portal.igpublish.com/iglibrary/search/BEPB0000241.html 10 75338 75338