TY  - BOOK
AU  - Capozzi,Louis
AU  - Rucci,Susan R.
TI  - Crisis management in the age of social media
T2  - Public relations collection,
SN  - 9781606495810
AV  - HD49 .C263 2013
U1  - 658.4056 23
PY  - 2013///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Crisis management
KW  - Social media
KW  - crisis management
KW  - crisis communication
KW  - crisis response
KW  - crisis prevention
KW  - social media crisis
KW  - social media
KW  - social media strategy
KW  - Twitter
KW  - stakeholders Facebook
KW  - Tweet
KW  - Linkedin
KW  - Instagram
KW  - Tumblr
KW  - YouTube
KW  - Public relations
KW  - Corporate communication
KW  - reputation management
KW  - risk
KW  - natural disasters
KW  - accidents
KW  - customer complaints
KW  - rumors
KW  - rumor management
KW  - apologies
N1  - Part of: 2013 digital library; Includes bibliographical references (pages 133-139) and index; 1. The age of the instant crisis -- 2. Susan G. Komen's "Race for the headlines" -- 3 #DearNetflix: I am cancelling my subscription! Signed social media -- 4. To tweet or not to tweet? -- 5. Bank of America stands down -- 6. The friendly skies turn ugly -- 7. Racing from the storm -- 8. A less than "Progressive" approach -- 9. "Refrigerator gate" in China -- 10. Herding cats, the challenge of controlling employees -- 11. Crisis planning in the conversation age -- Notes -- References -- Index; Access restricted to authorized users and institutions; Also available in print
N2  - Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a oneway diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the challenges of managing crises in the age of social media
UR  - http://portal.igpublish.com/iglibrary/search/BEPB0000241.html
ER  -