03505nam a2200601 i 4500 vtls000078789 MTX m eo d cr cn |||m|||a 160715s2015 nyu foab 001 0 eng d 9781606498194 e-book 9781606498187 paperback (OCoLC)903856565 (CaBNVSL)swl00404702 201607151122 staff 201605041220 admin CaBNVSL eng rda CaBNVSL CaBNVSL HM538 .C685 2015 300.723 23 Ebook Cowles, Ernest L., author. 114539 An introduction to survey research / Ernest L. Cowles and Edward Nelson. First edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. 1 online resource (xii, 198 pages) text rdacontent computer rdamedia online resource rdacarrier Quantitative approaches to decision making collection, 2163-9582 Includes bibliographical references (pages 181-191) and index. 1. Introduction -- 2. Probability sampling -- 3. Total survey error -- 4. Factors to consider when thinking about surveys -- 5. Modes of survey delivery -- 6. Writing good questions -- 7. Carrying out the survey -- 8. Presenting survey results -- Notes -- References -- Index. Access restricted to authorized users and institutions. This book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. We begin by talking about how best to identify the information needed and the best approach to get that information. We then discuss the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Next, each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results. Each chapter concludes with a summary of important points contained in the chapter and an annotated set of references indicating where readers can go for more information on chapter topics. Also available in print. Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. Title from PDF title page (viewed on February 21, 2015). Social surveys. 114540 ethical issues internet surveys interviewer training mailed surveys mixed-mode surveys sampling, survey survey construction telephone surveys web surveys Nelson, Edward., author. 114541 Print version: 9781606498187 Quantitative approaches to decision making collection. 2163-9582 114542 http://portal.igpublish.com/iglibrary/search/BEPB0000368.html 10 75353 75353