03477nam a2200589 i 4500001001400000003000400014006001900018007001500037008004100052020002600093020002900119035002100148035002500169039004500194040004000239050002200279082001600301099001000317100004000327245007800367250001900445264009900464300003900563336002100602337002300623338003200646490007000678504006700748505028200815506006001097520109901157530002902256538003602285538004702321588006102368650002802429653001902457653002102476653002502497653001902522653002302541653002102564653002402585653002202609653001602631700003802647776003402685830007802719856006602797942000702863999001702870vtls000078789MTXm    eo  d        cr cn |||m|||a160715s2015    nyu    foab   001 0 eng d  a9781606498194qe-book  z9781606498187qpaperback  a(OCoLC)903856565  a(CaBNVSL)swl00404702 9a201607151122bstaffy201605041220zadmin  aCaBNVSLbengerdacCaBNVSLdCaBNVSL 4aHM538b.C685 201504a300.723223  aEbook1 aCowles, Ernest L.,eauthor.911453913aAn introduction to survey research /cErnest L. Cowles and Edward Nelson.  aFirst edition. 1aNew York, New York (222 East 46th Street, New York, NY 10017) :bBusiness Expert Press,c2015.  a1 online resource (xii, 198 pages)  atext2rdacontent  acomputer2rdamedia  aonline resource2rdacarrier1 aQuantitative approaches to decision making collection,x2163-9582  aIncludes bibliographical references (pages 181-191) and index.0 a1. Introduction -- 2. Probability sampling -- 3. Total survey error -- 4. Factors to consider when thinking about surveys -- 5. Modes of survey delivery -- 6. Writing  good questions -- 7. Carrying out the survey -- 8. Presenting survey results -- Notes -- References -- Index.  aAccess restricted to authorized users and institutions.3 aThis book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey  components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate  methods. We begin by talking about how best to identify the information needed and the best approach to get that information. We then discuss the processes commonly  involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Next, each  chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of  survey delivery, writing good questions, conducting the survey, and presenting the results. Each chapter concludes with a summary of important points contained in the  chapter and an annotated set of references indicating where readers can go for more information on chapter topics.  aAlso available in print.  aMode of access: World Wide Web.  aSystem requirements: Adobe Acrobat reader.  aTitle from PDF title page (viewed on February 21, 2015). 0aSocial surveys.9114540  aethical issues  ainternet surveys  ainterviewer training  amailed surveys  amixed-mode surveys  asampling, survey  asurvey construction  atelephone surveys  aweb surveys1 aNelson, Edward.,eauthor.911454108iPrint version:z9781606498187 0aQuantitative approaches to decision making collection.x2163-9582911454240uhttp://portal.igpublish.com/iglibrary/search/BEPB0000368.html  c10  c75353d75353