03505nam a2200649 i 4500 vtls000078793 MTX m eo d cr cn |||m|||a 160715s2015 nyu foab 001 0 eng d 9781606496473 e-book 9781606496466 paperback (OCoLC)914432261 (CaBNVSL)swl00405292 201607151122 staff 201605041220 admin CaBNVSL eng rda CaBNVSL CaBNVSL HF5415.32 .K263 2015 658.8342 23 Ebook Kapoor, Avinash., author. 114548 Consumer experiences and emotion management / Avinash Kapoor. First edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. 1 online resource (xiii, 175 pages) text rdacontent computer rdamedia online resource rdacarrier Consumer behavior collection, 2163-937X Includes bibliographical references (pages 143-172) and index. 1. Consumer emotions -- 2. Dynamics of emotions -- 3. Experience and facial expressions of emotions -- 4. Emotions and group behavior -- 5. Emotions and individual behavior -- 6. Consumer experience management -- Notes -- References -- Bibliography -- Index. Access restricted to authorized users and institutions. Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' lives. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience. Therefore, the purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book would be an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotional and individual functioning, including psychological disorders and well being. Also available in print. Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. Title from PDF title page (viewed on July 24, 2015). Consumer behavior. 22893 Consumption (Economics) Psychological aspects. 114549 Emotions. 20758 brand management consumer behavior consumer psychology dynamics of emotions effects of emotions on decision making emotions experience management group behavior individual behavior Marketing personality self-evaluation and comparison Print version: 9781606496466 Consumer behavior collection. 2163-937X 114468 http://portal.igpublish.com/iglibrary/search/BEPB0000383.html 10 75357 75357