03477nam a2200637 i 4500001001400000003000400014006001900018007001500037008004100052020002600093020002900119035002100148035002500169039004500194040004000239050002600279082001700305099001000322100003900332245006700371250001900438264009900457300004000556336002100596337002300617338003200640490004500672504006700717505026300784506006001047520099301107530002902100538003602129538004702165588005702212650003002269650006002299650002102359653002102380653002202401653002402423653002502447653004302472653001302515653002602528653001902554653002402573653001402597653001602611653003502627776003402662830005302696856006602749942000702815999001702822vtls000078793MTXm    eo  d        cr cn |||m|||a160715s2015    nyu    foab   001 0 eng d  a9781606496473qe-book  z9781606496466qpaperback  a(OCoLC)914432261  a(CaBNVSL)swl00405292 9a201607151122bstaffy201605041220zadmin  aCaBNVSLbengerdacCaBNVSLdCaBNVSL 4aHF5415.32b.K263 201504a658.8342223  aEbook1 aKapoor, Avinash.,eauthor.911454810aConsumer experiences and emotion management /cAvinash Kapoor.  aFirst edition. 1aNew York, New York (222 East 46th Street, New York, NY 10017) :bBusiness Expert Press,c2015.  a1 online resource (xiii, 175 pages)  atext2rdacontent  acomputer2rdamedia  aonline resource2rdacarrier1 aConsumer behavior collection,x2163-937X  aIncludes bibliographical references (pages 143-172) and index.0 a1. Consumer emotions -- 2. Dynamics of emotions -- 3. Experience and facial expressions of emotions -- 4. Emotions and group behavior -- 5. Emotions and individual behavior -- 6. Consumer experience management -- Notes -- References -- Bibliography -- Index.  aAccess restricted to authorized users and institutions.3 aEmotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' lives. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience. Therefore, the purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book would be an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotional and individual functioning, including psychological disorders and well being.  aAlso available in print.  aMode of access: World Wide Web.  aSystem requirements: Adobe Acrobat reader.  aTitle from PDF title page (viewed on July 24, 2015). 0aConsumer behavior.922893 0aConsumption (Economics)xPsychological aspects.9114549 0aEmotions.920758  abrand management  aconsumer behavior  aconsumer psychology  adynamics of emotions  aeffects of emotions on decision making  aemotions  aexperience management  agroup behavior  aindividual behavior  aMarketing  apersonality  aself-evaluation and comparison08iPrint version:z9781606496466 0aConsumer behavior collection.x2163-937X911446840uhttp://portal.igpublish.com/iglibrary/search/BEPB0000383.html  c10  c75357d75357