TY - BOOK AU - Edesess,Michael AU - Tsui,Kwok L. AU - Fabbri,Carol AU - Peacock,George TI - The 3 simple rules of investing: why everything you've heard about investing is wrong-and what to do instead SN - 9781626561625 PY - 2014/// PB - Berrett-Koehler Publishers, Inc. KW - Business & Economics KW - Finance KW - General KW - Investments & Securities KW - Personal Finance KW - Investing KW - VSB KW - KFFM N1 - Chapter, Lesson, Part; Part I: The 3 Simple Rules of Investing; Chapter, Lesson, Part; Rule #1: Simplify Your Options; Chapter, Lesson, Part; Rule #2: Look Only Forward; Chapter, Lesson, Part; Rule #3: Tune Out Noise; Chapter, Lesson, Part; Part II: Investing's 7 Deadly Temptations; Chapter, Lesson, Part; Deadly Temptation #1: Beat the Market; Chapter, Lesson, Part; Deadly Temptation #2: Trust It All to Our Expertise; Chapter, Lesson, Part; Deadly Temptation #3: Precisely Calibrate Your Portfolio; Chapter, Lesson, Part; Deadly Temptation #4: Sleep Well at Night with Your Risk Under Control; Chapter, Lesson, Part; Deadly Temptation #5: Use the Strategies That Always Work; Chapter, Lesson, Part; Deadly Temptation #6: Do What Wealthy and Sophisticated Investors Do; Chapter, Lesson, Part; Deadly Temptation #7: Use Modern Scientific Financial Theory; Cover, Title,The 3 simple rules of investing: Why everything you've heard about investing is wrong-and what to do instead--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface--Preface, Introduction, TOC,Introduction: The Simplify Wall Street Portfolio--References, Appendix, Index,Epilogue: The Invisible Squeeze--References, Appendix, Index,Notes--References, Appendix, Index,Glossary--References, Appendix, Index,Acknowledgments--References, Appendix, Index,Index--References, Appendix, Index,About the Authors UR - http://portal.igpublish.com/iglibrary/search/BKB0000443.html ER -