Hill, Dan,  1959- <br/><br/>
About face  the secrets of emotionally effective advertising /  [electronic resource] : 
Dan Hill. 
 - London ;  Philadelphia :  Kogan Page,  2010. 
 - xii, 196 p. :  ill., maps ;  25 cm. 
<br/><br/><label>ISBN: </label>9780749457570 0749457570 9780749459239 (ebk) 0749459239 (ebk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Decision making--Psychological aspects.<br/>Advertising--Research.<br/>Emotions.
<br/><br/><label>LC Class. No.: </label>HF5822  / .H515 2010 
<br/><br/><label>Dewey Class. No.: </label>659.101/9