01023nam a2200301 a 4500 vtls000079279 MTX 160715s2010 enkab b 001 0 eng 9780749457570 0749457570 9780749459239 (ebk) 0749459239 (ebk) 201607151142 staff 201605041226 admin HF5822 .H515 2010 659.101/9 22 Ebook Hill, Dan, 1959- 115674 About face [electronic resource] : the secrets of emotionally effective advertising / Dan Hill. London ; Philadelphia : Kogan Page, 2010. xii, 196 p. : ill., maps ; 25 cm. Advertising Psychological aspects. 115675 Decision making Psychological aspects. 115676 Advertising Research. 115677 Emotions. 20758 http://portal.igpublish.com/iglibrary/search/KOGANB0000569.html 10 75828 75828