TY  - BOOK
AU  - Hill,Dan
TI  - About face: the secrets of emotionally effective advertising 
SN  - 9780749457570
AV  - HF5822 .H515 2010
U1  - 659.101/9 22
PY  - 2010///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Advertising
KW  - Psychological aspects
KW  - Decision making
KW  - Research
KW  - Emotions
UR  - http://portal.igpublish.com/iglibrary/search/KOGANB0000569.html
ER  -