Pringle, Hamish. <br/><br/>
Spending advertising money in the digital age  how to navigate the media flow /  [electronic resource] : 
Hamish Pringle and Jim Marshall. 
 - London ;  Philadelphia :  Kogan Page,  2012. 
 - xx, 316 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780749463052 0749463058 9780749463083 0749463082 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.<br/>Marketing--management.<br/>Mass media.<br/>Digital media.
<br/><br/><label>LC Class. No.: </label>HF5823  / .P737 2012 
<br/><br/><label>Dewey Class. No.: </label>659.1