01049nam a22003134a 4500 vtls000079283 MTX 160715s2012 enka b 001 0 eng 9780749463052 0749463058 9780749463083 0749463082 201607151142 staff 201605041226 admin HF5823 .P737 2012 659.1 23 Ebook Pringle, Hamish. 115684 Spending advertising money in the digital age [electronic resource] : how to navigate the media flow / Hamish Pringle and Jim Marshall. London ; Philadelphia : Kogan Page, 2012. xx, 316 p. : ill. ; 24 cm. Advertising Management. 115685 Marketing management. 40720 Mass media. 20385 Digital media. 88470 Marshall, Jim, 1955- 115686 http://portal.igpublish.com/iglibrary/search/KOGANB0000609.html 10 75832 75832