TY  - BOOK
AU  - Pringle,Hamish
AU  - Marshall,Jim
TI  - Spending advertising money in the digital age: how to navigate the media flow 
SN  - 9780749463052
AV  - HF5823 .P737 2012
U1  - 659.1 23
PY  - 2012///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Advertising
KW  - Management
KW  - Marketing
KW  - management
KW  - Mass media
KW  - Digital media
UR  - http://portal.igpublish.com/iglibrary/search/KOGANB0000609.html
ER  -