01088nam a22003134a 4500 vtls000079284 MTX 160715s2012 enka b 001 0 eng 9780749463250 (pbk.) 0749463252 (pbk.) 9780749463267 (ebook) 0749463260 (ebook) 201607151142 staff 201605041226 admin HD69.B7 I526 2012 658.4/063 23 Ebook Ind, Nicholas. 115687 Brand together [electronic resource] : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail. London ; Philadelphia : Kogan Page, 2012. x, 172 p. : ill. ; 24 cm. Product management. 20639 Branding (Marketing) 99759 Customer Relations. 44850 Fuller, Clare. 115688 Trevail, Charles. 115689 http://portal.igpublish.com/iglibrary/search/KOGANB0000614.html 10 75833 75833