TY  - BOOK
AU  - Ind,Nicholas
AU  - Fuller,Clare
AU  - Trevail,Charles
TI  - Brand together: how co-creation generates innovation and re-energizes brands 
SN  - 9780749463250 (pbk.)
AV  - HD69.B7 I526 2012
U1  - 658.4/063 23
PY  - 2012///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Product management
KW  - Branding (Marketing)
KW  - Customer Relations
UR  - http://portal.igpublish.com/iglibrary/search/KOGANB0000614.html
ER  -