Ryan, Damian.

Understanding digital marketing marketing strategies for engaging the digital generation / [electronic resource] : Damian Ryan and Calvin Jones. - Philadelphia, PA : Kogan Page, c2012. - xv, 283 p. : ill. ; 23 cm.

9780749464271 9780749464288


Internet marketing.
Social media.
Strategic planning.
Marketing--management.

HF5415.1265 / .R93 2012

658.8/72