TY  - BOOK
AU  - Ryan,Damian
AU  - Jones,Calvin
TI  - Understanding digital marketing: marketing strategies for engaging the digital generation 
SN  - 9780749464271
AV  - HF5415.1265 .R93 2012
U1  - 658.8/72 23
PY  - 2012///
CY  - Philadelphia, PA
PB  - Kogan Page
KW  - Internet marketing
KW  - Social media
KW  - Strategic planning
KW  - Marketing
KW  - management
UR  - http://portal.igpublish.com/iglibrary/search/KOGANB0000623.html
ER  -