Gould, Rennie. <br/><br/>
Creating the strategy  winning and keeping customers in B2B markets /  [electronic resource] : 
Rennie Gould. 
 - London ;  Philadelphia :  Kogan Page,  c2012. 
 - x, 238 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780749463717 9780749463724 9780749466145 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.<br/>Strategic planning.<br/>Customer Relations.
<br/><br/><label>LC Class. No.: </label>HF5415.1263  / .G68 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8/02