00926nam a2200277 a 4500 vtls000079300 MTX 160715s2012 enka 001 0 eng 9780749463717 9780749463724 9780749466145 (pbk.) 201607151142 staff 201605041226 admin HF5415.1263 .G68 2012 658.8/02 23 Ebook Gould, Rennie. 115717 Creating the strategy [electronic resource] : winning and keeping customers in B2B markets / Rennie Gould. London ; Philadelphia : Kogan Page, c2012. x, 238 p. : ill. ; 24 cm. Industrial marketing. 115718 Strategic planning. 22220 Customer Relations. 44850 http://portal.igpublish.com/iglibrary/search/KOGANB0000661.html 10 75849 75849