TY  - BOOK
AU  - Gould,Rennie
TI  - Creating the strategy: winning and keeping customers in B2B markets 
SN  - 9780749463717
AV  - HF5415.1263 .G68 2012
U1  - 658.8/02 23
PY  - 2012///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Industrial marketing
KW  - Strategic planning
KW  - Customer Relations
UR  - http://portal.igpublish.com/iglibrary/search/KOGANB0000661.html
ER  -